029 - Building Horizontal Income via Franchises

When we hear "franchise," most of us think of McDonald's, Dunkin', or Tim Hortons. But did you know there’s a world of franchise opportunities beyond fast food—many of which might be a better fit for first-time owners? In this episode of Chasing Goalposts, we sit down with Bill Rodriguez, a seasoned franchise expert and Certified Franchise Consultant, to explore the path to franchise ownership and how it can serve as a powerful horizontal income stream.

We cover:
🔹 What exactly is franchising, and how does it work?
🔹 Why do so many 9-5 professionals explore franchises to build additional income?
🔹 What’s the difference between semi-involved and full-time franchise ownership?
🔹 How has the franchise industry evolved post-COVID, with more mobile and home-based models?
🔹 How much time and investment does it really take to build a successful franchise while working a full-time job?
🔹 What does a Franchise Consultant like Bill actually do, and how can he help you navigate the franchise world?

If you’ve ever considered owning a franchise—or are just curious about how franchising works—this episode is packed with actionable insights.

Plus, we’re offering a free downloadable Franchise Primer to help you get started!

Get in touch with Bill Rodriguez on LinkedIn

Check out the Liftoff! Website